Describe Your Business:
(Market segment, size, years established, breadth of customer base, degree of established branding)

Website Objectives:
(Provide general company background, pricing info, product sales, service, or support, solicit customer input, an employee-only resource)

Target Audience:
(Local, national, international, teens, adults, seniors, male, female, families, parents, singles)

Target Market Style:
(Professional, conservative, informal, fun, flashy, zany)

Business Competitors:
(What differentiates you from your competitors. Their URLs.)

Names of Websites Whose Formats You Favor:

Existing Website Presence:
(Do you have an existing domain name? Names in consideration?)

Extent of Website Interest:
(One-pager, basic 5 pager, advanced package)

Desired Website Content:
(Existing marketing materials, photos, logos, slogans, or color schemes? Is there a primary message or mission statement you wish to convey? Desire shopping cart, customer inquiry forms, contact lists)

Schedule Constraints:
(Key deadlines, product launches)

Aspect of Website Most Critical for its Success:

Extraneous Concerns, Expectations, or Questions:

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