Website Planning Worksheet

Describe Your Business: (Market segment, size, years established, breadth of customer base, degree of established branding)

Website Objectives: (Provide general company background, pricing info, product sales, service, or support, solicit customer input, an employee-only resource)

Target Audience: (Local, national, international, teens, adults, seniors, male, female, families, parents, singles)

Target Market Style: (Professional, conservative, informal, fun, flashy, zany)

Business Competitors: (What differentiates you from your competitors. Their URLs.)


Names of Websites Whose Formats You Favor:


Existing Website Presence: (Existing Domain name? Names in consideration?)

Desired Website Content: (Existing marketing materials, photos, logos, slogans, or color schemes? Is there a primary message or mission statement you wish to convey? Desire shopping cart, customer inquiry forms, contact lists?)

Schedule Constraints: (Key deadlines, product launches) Which aspect of the website is most critical for its success?